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I agree with that Potattten. KickStarter is supposed to be a way for all of us to support worthwhile projects for creators who might not qualify for traditional funding. Pebble is no longer in that group and could have gone directly to retail. However, I'm also part of the problem because it's easier for me to back a project on KickStarter than to go to Best Buy or Amazon and just buy it outright. I enjoy the community and seeing what new ideas are out there. I'm hoping that the Pebble Time can peacefully coexist with the struggling artists out there. The infrastructure needs to get bigger fast though to accommodate its broader reach.